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Commentators
Experts in each industry discuss and evaluate the alternative advertisements workshop reimagined.
Polly Wyn Jones
Kantar Global Knowledge Manager, Creative & Media
With over 30 years of market research experience Polly now works within Kantar’s Global Thought Leadership team, focusing on the ever-changing advertising and media landscape to publish insightful articles using Kantar data. Recent articles include a collaboration with WARC to prove that creative and effective ads generate more than 4 x as much profit, while other articles cover different creative advertising elements.
Nendra van Wielink-Mohamed
Global Brand Media, Digital Marketing Practitioner
Nendra is an advertising professional with 25 years of multi-market, multi-brand ASEAN and Global brand experience in media, marketing & tech. She has been a jury for Euro-best Awards, and has received recognition awards from Kraft Heinz for Diversity and Catalyst of Growth.
She has successfully led media transformation, business planning, thought leadership, strategic partnership and leading teams transcending across the various cultures and borders.
Carol Watson
BCW Global Chief Inclusion Officer
Carol Watson, a former media executive with over 16 years of experience in the media sector at Essence, The New York Times, and Vibe Publishing. As the founder of Tangerine Watson, she not only pioneers DEI initiatives but also has her academic work on inclusive marketing featured in Forbes. A recognized voice on diversity in media, Watson has been a speaker at prestigious events, including Cannes/Adage.
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Sarah Warewinter
Managing Partner and Head of Strategy at McCann Bristol
Always fascinated by people and the strange things they do, she’s worked on sectors as diverse as FMCG, Private Banking, Travel and Tourism, and Health – and always enjoys it when there are learnings that can be applied across categories. She believes that brands have a responsibility to represent all their audiences, and believes in the power of listening and collaboration as a way to make sure that creative work is right for all the people it represents.
Joyann Boyce
Founder Inclued AI - TedX Speaker
Joyann Boyce is the founder of Inclued AI, aimed at helping marketing teams tackle bias and engage broader audiences. With over six years of consulting experience, her efforts have gained international acclaim, including BBC features and accolades from the British Interactive Media Association.
Professor of Political Theory, University of Bristol
As a political theorist, Terrell Carver has specialised in Marx, Engels and Marxism, and on philosophy and methodology of social science. Some of his work has employed feminist and men's studies perspectives on masculinities, and he has contributed to the political theory of sex, gender and sexuality, in particular in International Relations, since 1996.
Olumide Osinoiki
OLUMEDIA Wedding Photographer
CEO of Olmedia. Shooting editorial portraits for The Guardian. Working on a Sky Arts TV Show, a personal project on BBC Points West and a residency with Martin Parr.
Anne Angsten Clark
Lecturer in Innovation and Entrepreneurship at the University of Bristol
Anne is a graduate researcher and the research lead for Nest Insight's Real Accounts project, which studies the financial behaviors of 50 UK households. She specializes in social innovation and participatory research, employing a collaborative approach to design solutions with community members and partners.
Hear What Experts Had to Say About The Towards Change Project
A bold and inspiring project! It's fantastic to see an initiative that sparks an inclusive dialogue about how advertising influences cultural norms and perceptions on a larger scale – not just what the ad itself is, rather where it was being seen. In today's landscape marred by misinformation and harmful content, maintaining brand safety is paramount. Embracing diverse perspectives with awareness of what is seen and where is being seen can help brands navigate these challenges to combat entrenched biases and promote positive social transformation.
Nendra van Wielink-Mohamed
Global Brand Media, Digital & Marketing Practitioner, Former Kraft Heinz
Joyann Boyce, Founder Inclued AI - TedX Speaker
Expert Notes on Contentious Ads
Nendra van Wielink-Mohamed Global Brand Media, Digital & Marketing Practitioner, Former Kraft Heinz on H&M Ad
The ad grabbed my attention - both as a parent and an industry practitioner. The portrayal of the girls, coupled with the attention-seeking headline, raised concerns about suitability and age-appropriate content. It's crucial for brands to be mindful of the messages they convey, particularly when targeting young and impressionable audiences. Ensuring brand safety is critical to ensure that the ad does not stray away from a safe and suitable environment. The alternative depiction of happy kids of various ages and genders certainly looks more positive and less harmful for the brand.
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