Showcasing Local Talent
Reimagined adverts created by local designers and a creative agency were showcased at our first exhibition held in Bristol.
An infamous ad released by Protein World in 2015 was criticized for objectifying women and promoting unhealthy diets. Our workshop reimagined the ad from a more inclusive and positive perspective.
Our workshop attempted to generate a more inclusive and engaging ad that highlights the product's broad appeal while remaining sensitive to diversity. We initially used AI to generate the ad. Following feedback from an AI ethicist regarding the issue of inclusivity of AI software, we conducted our own photoshoot with student models.
The workshop reimagined the ad by capturing the joy of childhood through images of children swimming, playing on the beach, or interacting with parents. This approach emphasizes innocent fun and showcases the swimsuits in action during age-appropriate activities. Another option involved removing child models altogether. Instead, the ad would highlight the swimsuits themselves, accentuating their features and benefits through close-up shots or by using mannequins.
An infamous ad released by Protein World in 2015 was criticized for objectifying women and promoting unhealthy diets. Our workshop reimagined the ad from a more inclusive and positive perspective.