About
"Towards Change" embeds a community engagement approach in the ad creation process to shape a more ethical and socially responsible advertising landscape.
Mission
This project revolutionizes the representation of marginalized social identities in ads through a community engagement approach.
We redefine advertising by inviting diverse voices to reimagine advertisements through participatory workshops. Our workshops entail dissecting adverts, discussing their impacts, and collaboratively reimagining them to be more representative and convey positive messages.
Why "Towards Change"?
In Latin, an alternative reading of "advert" is "Towards Change," and it captures the spirit of the project: moving toward a change in representation in advertising.
Our Vision
Advertising, which functions as 'invisible education', can influence people's awareness and societal attitudes. We seek to disrupt existing (and regressive) norms and practices in the advertising industry in order to create a more inclusive and socially responsible advertising landscape that reflects the diversity of our global society.
Founders
We are a Bristol based team coming from diverse backgrounds, united by a shared passion for fostering a more inclusive and equal world through advertising. The project team was formed in response to the dire need for the business and advertising spheres to incorporate a more critical social lens in its efforts rather than merely focusing on profits.
