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Kaizen Workshops

Kaizen is a Japanese word meaning 'change for the better or 'continuous improvement'. It values practical reflection, open feedback, and the belief that every process and culture is ever changing.

 

At Towards Change, we have integrated Kaizen philosophy with community feedback to foster a more diverse, equitable and inclusive advertising industry. Rather than treating EDI as a checklist, we use Kaizen to drive self-reflection and the search for the 'right' answer to EDI issues.

Join our Workshop to Experience Kaizen in Practice

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Step 1

Analyze and Discuss

We’ll dissect real-world examples and explore how they could have been more socially responsible.

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Step 2

Creative Brainstorming

Collaborate with peers to reimagine advertising that benefits both advertisers and consumers. What should the messaging be? What visuals will resonate?

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Step 3

Idea Development

Hone your skills in summarizing and presenting impactful ad concepts. It's your chance to shine and showcase your creativity!

Our Workshop Outputs

Through public workshops with students, activists, social organizations, and academics, we transformed contentious and regressive advertising, demonstrating the impact of community engagement and the power of Kaizen mindset. We analyzed more than fifty advertisements from around the world and collaboratively reimagined them.

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