Kaizen Workshops
Kaizen is a Japanese word meaning 'change for the better or 'continuous improvement'. It values practical reflection, open feedback, and the belief that every process and culture is ever changing.
At Towards Change, we have integrated Kaizen philosophy with community feedback to foster a more diverse, equitable and inclusive advertising industry. Rather than treating EDI as a checklist, we use Kaizen to drive self-reflection and the search for the 'right' answer to EDI issues.
Join our Workshop to Experience Kaizen in Practice
Step 1
Analyze and Discuss
We’ll dissect real-world examples and explore how they could have been more socially responsible.
Step 2
Creative Brainstorming
Collaborate with peers to reimagine advertising that benefits both advertisers and consumers. What should the messaging be? What visuals will resonate?
Step 3
Idea Development
Hone your skills in summarizing and presenting impactful ad concepts. It's your chance to shine and showcase your creativity!
Our Workshop Outputs
An infamous ad released by Protein World in 2015 was criticized for objectifying women and promoting unhealthy diets. Our workshop reimagined the ad from a more inclusive and positive perspective.
An infamous ad released by Protein World in 2015 was criticized for objectifying women and promoting unhealthy diets. Our workshop reimagined the ad from a more inclusive and positive perspective.
Through public workshops with students, activists, social organizations, and academics, we transformed contentious and regressive advertising, demonstrating the impact of community engagement and the power of Kaizen mindset. We analyzed more than fifty advertisements from around the world and collaboratively reimagined them.
45 min