Rethinking Representation in Advertising

Towards Change

Towards Change aims to redefine advertising norms and practices through a civic engagement approach.

What We Do

Educational

Workshops

We organize workshops to discuss advertising and its role in perpetuating stereotypes related to social identities.

Co-Production

Through public workshops, we collectively reimagine the ads and reframe their messages.

Exhibitions and Networking

We plan exhibitions and networking events which bring together diverse communities and experts to share dialogue and collaborate to foster a more inclusive and socially responsible advertising ecosystem.

Merely banning controversial ads by the ASA isn’t a comprehensive solution. ‘Towards Change’, is designed to foster deeper dialogue and share diverse thoughts to develop genuine solutions, moving beyond mere political correctness to substantive change.

Founder, Towards Change, Rika Holden

Design student

Partners and Sponsors

Sponsorship is key to our success. Participating in the Towards Change Project as a sponsor is a great opportunity to introduce and increase awareness of your services to an audience of dedicated and enthusiastic experts.