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Award-Wining Kaizen Workshop

Kaizen for Creativity. Inclusion in Action.Fix the Ad, Fix the System.
Our Kaizen Workshop helps brands learn from mistakes—and do better, together.

At Towards Change, we’ve taken the Japanese concept of Kaizen—a philosophy of continuous, small-scale improvement made famous by manufacturers like Toyota—and brought it into the world of media and advertising to drive meaningful change in diversity, equity, and inclusion (DEI).

Our Kaizen Workshop invites participants to engage in self-reflection, open dialogue, and collaborative problem-solving, using real-life case studies of controversial or banned adverts. 

  • Kaizen Workshops to Build Happier, Healthier Communities and Organisational Cultures.

    45 min

    From 200 British pounds

Join our Workshop to Experience Kaizen in Practice

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Step 1

Analyze and Discuss

We’ll dissect real-world examples and explore how they could have been more socially responsible.

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Step 2

Creative Brainstorming

Collaborate with peers to reimagine advertising that benefits both advertisers and consumers. What should the messaging be? What visuals will resonate?

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Step 3

Idea Development

Hone your skills in summarising and presenting impactful ad concepts. It's your chance to shine and showcase your creativity!

頬にキス
Our client, Morinaga Milk, participated in the Kaizen workshop, and was nominated in the 2025 UnderOne Diversity and Inclusion Award in recognition of their efforts to improve equity, diversity, and inclusion in its organisational culture. 

Our Workshop Outputs

Through public workshops with students, activists, social organisations, and academics, we have transformed contentious and regressive advertising, demonstrating the impact of community engagement and the power of Kaizen mindset. We have analysed more than fifty advertisements from around the world and collaboratively reimagined them.

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