Award-Wining Kaizen Workshop
Kaizen for Creativity. Inclusion in Action.Fix the Ad, Fix the System.
Our Kaizen Workshop helps brands learn from mistakes—and do better, together.
At Towards Change, we’ve taken the Japanese concept of Kaizen—a philosophy of continuous, small-scale improvement made famous by manufacturers like Toyota—and brought it into the world of media and advertising to drive meaningful change in diversity, equity, and inclusion (DEI).
Our Kaizen Workshop invites participants to engage in self-reflection, open dialogue, and collaborative problem-solving, using real-life case studies of controversial or banned adverts.
Kaizen Workshops to Build Happier, Healthier Communities and Organisational Cultures.
45 min
From 200 British pounds
Join our Workshop to Experience Kaizen in Practice
Step 1
Analyze and Discuss
We’ll dissect real-world examples and explore how they could have been more socially responsible.
Step 2
Creative Brainstorming
Collaborate with peers to reimagine advertising that benefits both advertisers and consumers. What should the messaging be? What visuals will resonate?
Step 3
Idea Development
Hone your skills in summarising and presenting impactful ad concepts. It's your chance to shine and showcase your creativity!
Our client, Morinaga Milk, participated in the Kaizen workshop, and was nominated in the 2025 UnderOne Diversity and Inclusion Award in recognition of their efforts to improve equity, diversity, and inclusion in its organisational culture.
Our Workshop Outputs
Through public workshops with students, activists, social organisations, and academics, we have transformed contentious and regressive advertising, demonstrating the impact of community engagement and the power of Kaizen mindset. We have analysed more than fifty advertisements from around the world and collaboratively reimagined them.
An infamous ad released by Protein World in 2015 was criticized for objectifying women and promoting unhealthy diets. Our workshop reimagined the ad from a more inclusive and positive perspective.
An infamous ad released by Protein World in 2015 was criticized for objectifying women and promoting unhealthy diets. Our workshop reimagined the ad from a more inclusive and positive perspective.