Rethinking Representation in Advertising

Towards Change

Towards Change aims to redefine advertising norms and practices through a community engagement approach.

What We Do

Educational

Workshops

We organize workshops to discuss advertising and its role as an 'invisible educator' in society.

Co-Production

Through our workshops, we invited individuals and communities to collectively discuss ads and reimagine contentious ads in a more positive light.

Exhibitions and Networking

We plan exhibitions and networking events which bring together diverse communities and experts to share dialogue and collaborate to foster a more ethical and socially responsible advertising lanscape.

Merely banning controversial ads by the ASA isn’t a comprehensive solution. ‘Towards Change’, is designed to foster deeper dialogue and share diverse thoughts to develop genuine solutions, moving beyond mere political correctness to substantive change.

Founder, Towards Change, Rika Holden

Design student

Partners and Sponsors

Sponsorship is key to our success. Participating in the Towards Change Project as a sponsor is a great opportunity to introduce and increase awareness of your services to an audience of dedicated and enthusiastic experts.