Rethinking Representation in Advertising
Towards Change
Towards Change aims to reimagine controversial advertising and update them to messages of positivity by using a civic engagement approach. Your insights could transform the advertising landscape and bring about meaningful change by creating tangible alternative ideas!
Our Process
1. Selection
We've chosen a series of controversial ad for perpetuating stereotypes related to gender and ethnicity.
2. Workshop
Through public workshops, these ads are reimagined and their messages positively reframed, employing designer skills and AI for visual representation.
3. Exhibition
An exhibition then compares the original and revised ads, spotlighting the adjustments made and incorporating expert feedback on the improvements.
4. Networking
It culminates in a networking reception, connecting participants with the broader creative industry.
Partners and Sponsors
Sponsorship is key to our success. Participating in the Towards Change Project as a sponsor is a great opportunity to introduce and increase awareness of your services to an audience of dedicated and enthusiastic experts.
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