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Rethinking Representation in Advertising

Towards Change

Towards Change aims to redefine advertising norms and practices through a community engagement approach.

What We Do

Educational

Workshops

We organize workshops to discuss advertising and its role as an 'invisible educator' in society.

Co-Production

Through our workshops, we invited individuals and communities to collectively discuss ads and reimagine contentious ads in a more positive light.

Exhibitions and Networking

We plan exhibitions and networking events which bring together diverse communities and experts to share dialogue and collaborate to foster a more ethical and socially responsible advertising lanscape.

Merely banning controversial ads by the ASA isn’t a comprehensive solution. ‘Towards Change’, is designed to foster deeper dialogue and share diverse thoughts to develop genuine solutions, moving beyond mere political correctness to substantive change. 
​Founder, Towards Change, Rika Holden

Design student 

Partners and Sponsors

Sponsorship is key to our success. Participating in the Towards Change Project as a sponsor is a great opportunity to introduce and increase awareness of your services to an audience of dedicated and enthusiastic experts.

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