Salzburg Academy on Media and Global Change Featured Towards Change
Rethinking Representation in Advertising Through the "Towards Change" Project
Salzburg Global Fellow Rika Holden shares her efforts to shape a more inclusive advertising landscape
The "Towards Change" project, founded by Rika Holden, aims to address and transform regressive norms in advertising by promoting inclusive representation.
Through workshops and exhibitions, the project engages diverse civic voices and industry stakeholders to reimagine and create more responsible advertisements.
The initiative has garnered international attention and seeks to expand its impact globally, emphasizing continuous dialogue and feedback from marginalized communities.
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