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Towards Change

Rethinking Representation in Advertising

Friday, May 10, 2024

10:00-18:00 Open

18:00- Speaker Session
19:00- Networking

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Bristol, UK

Watershed, Waterside1&2

Speakers

Experts in each industry discuss and evaluate the alternative advertisements workshop reimagined.
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Jaye Cowle

Founder, Launch

Founder of Launch, the happy performance marketing agency based in Bristol & Exeter. Jaye created Launch over 12 years ago and their award winning campaigns have helped clients like Icelandair and Weird Fish grow. Powered by Happiness, the agency is proud to be a B Corporation and a Google Premier Partner. Jaye is part of the Google Exec Circle with the top 30 UK independent agencies.

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Rupa Shah

Founder & Director, Hashtag Ad Consulting

Rupa Shah is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to brands, agencies, and influencers. Prior to founding Hashtag Ad, Rupa trained in law and worked at the Advertising Standards Authority for 13 years, where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles. Rupa maintains a close relationship with global advertising regulatory bodies and has spoken about advertising ethics and compliance at numerous social media conferences and podcasts.

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Carol Watson

Chief Inclusion Officer

Carol Watson has global responsibility to embed Inclusion, Equity and Diversity holistically throughout the organization, using a BCW I.D.E.A. approach, to drive inclusive culture in the people, agency, and client work at BCWs 4000 employees. Her accomplishments include award winning global employee immersions like Destination Inclusion, intentionally inclusive client work, inclusive leadership, and talent management initiatives.

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Junko Yamashita

Senior Lecturer, School of Sociology, Politics and International Studies, University of Bristol

Junko's work advances research and teaching on 1) sociological and policy analysis of care and gender, and 2) de-centralise the Euro-American approach to knowledge production. Her research has contributed to designing a society centred around care for building a just and sustainable society and economy. Her work has enhanced the understanding of how people’s engagement with care is shaped and shaping policy practices, intimate relationships and social inequalities, locally, nationally and globally.  She has long-standing international collaboration with community organisations and local and national authorities to co-produce research and disseminate the knowledge to a wider public. ​

      She is co-founder of East Asian Social Research Policy Network and co-editor of East Asian Gender Studies (Liu and Yamashita 2000); both contribute to the critical analysis of Euro-American-centred knowledge production. She also successfully completed a project 'Experiments in Collective Care’ funded by Brigstow Institute in 2019 (with Dr. Maud Perrier and Alice Tatton-Brown). This was an interdisciplinary project, a collaboration with a local artist, bringing together art, archival research and public engagement through a public exhibition on collective care. ​

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Dan Srokosz

Creative Director, AgencyUK

Dan is a strategic graphic designer by trade with over a decade of experience. He’s worked with organisations of all sizes to build their brands and develop campaigns that engage with their audiences in more creative and interesting ways. He’s constantly curious and is always collecting fragments of ideas to inform his work and inspire his team of talented, multi-disciplined creatives. Dan’s inquisitive yet strategic approach means AUK’s work is as creatively captivating as it is commercially successful.

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Megan Gibson, 

Paid Media Director, AgencyUK

Megan is AgencyUK's Paid Media Director and leads on the digital offering at AUK, with expertise in Paid Social. Megan has spent her career so far working as a media planner and strategist on global clients such as TUI and Costa, before specialising in Paid Social and adding Mars Petcare and Bayer to her portfolio. Megan connects brands to their audiences through paid media. Megan has been integral to digital innovation at the agency through networking and connecting with leading media outlets, such as Meta, LinkedIn and TikTok etc.

Bristol Plus Award

There will be a chance to hear from guest speakers and an opportunity to network with creative and media experts. If you are taking part in the University of Bristol PLUS Award, then this networking session will count as one of your careers and employability workshops!

Sponsors

Sponsorship is key to our success. Participating in the Towards Change Project as a sponsor is a great opportunity to introduce and increase awareness of your services to an audience of dedicated and enthusiastic experts.

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Partners
Our collaborators provided expert support for the workshops, exhibitions, and speaker sessions.

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