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Showcasing Local Talent

Reimagined adverts created by local designers and a creative agency were showcased at our first exhibition held in Bristol.

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Temu Ad

The workshop reimagined the ad by capturing the joy of childhood through images of children swimming, playing on the beach, or interacting with parents. This approach emphasizes innocent fun and showcases the swimsuits in action during age-appropriate activities. Another option involved removing child models altogether. Instead, the ad would highlight the swimsuits themselves, accentuating their features and benefits through close-up shots or by using mannequins.

Glow and Lovely

Our workship highlighted the importance of challenging colorist beauty standards through advertising that promotes diversity and empowers people of all skin tones. The participants envisioned a positive and global campaign with a tagline like ‘Healthy and Beautiful’, celebrating all skin tones and genders, and rejecting cultural stereotypes.

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Glow and Lovely (2)

Gucci

To enhance cultural relevance, the ad was reimagined to celebrate Asian diversity in two ways. A broader cast, encompassing Japanese, Filipino, Indian, and Middle Eastern models, would reflect the region's demographics. Alternatively, the ad could focus on individual stories and empower women by showcasing a CEO who flawlessly navigates professional and personal life. We see her leading with grace at work, enjoying family time in chic attire, celebrating with diverse friends, and exuding elegance in an evening gown. Gucci bags seamlessly integrate into her dynamic life, highlighting their functionality and timeless appeal for the modern woman.

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Victoria's Secret

Our workshop attempted to generate a more inclusive and engaging ad that highlights the product's broad appeal while remaining sensitive to diversity. We initially used AI to generate the ad. Following feedback from an AI ethicist regarding the issue of inclusivity of AI software, we conducted our own photoshoot with student models.

H&M

Our workshop reimagined H&M's ad more inclusively. Diverse kids in H&M's bright clothes would joyfully interact at school. Our message was to convey the genuine spirit of childhood, "Be confident, Be You" with H&M, celebrating individuality and the start of the school year. It achieves H&M's goals while empowering kids.

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H&M (2)

These were created by AgencyUK, one of our partners and sponsors.

Calvin Klein

The reimagined version rejects the nudity and focuses on celebrating athleticism. It targets active individuals, both men and women, who prioritize fitness and a healthy lifestyle. The visuals would showcase models wearing Calvin Klein clothing while striking dynamic athletic poses. Muscles can be highlighted without resorting to nudity. Importantly, the ad features both men and women, promoting equality and avoiding the sexual objectification that plagued the original campaign.

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Dove

Our workshop attempted to generate a more inclusive and engaging ad that highlights the product's broad appeal while remaining sensitive to diversity. We initially used AI to generate the ad. Following feedback from an AI ethicist regarding the issue of inclusivity of AI software, we conducted our own photoshoot with student models.

Weddings

To create a more inclusive ad, the focus should shift to capturing the true essence of a wedding day. Images could showcase diverse couples, featuring various ethnicities, disadbled bodies, interracial relationships, and LGBTQ+ couples. Moving beyond a studio setting, the ad could depict weddings in beautiful and authentic locations like beaches or gardens. The emphasis would be on showing genuine emotions, like laughter or exchanging vows, to create a relatable experience for a wider audience.

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Gap

To better showcase Gap's activewear for kids, the ad could change the confusing poses. Instead, feature a diverse group of children with different body types, all casually sitting, standing, or striking the same athletic pose. This consistency would emphasize the clothes' flexibility and durability, while the diverse models promote inclusivity. The message would be clear: Gap's clothes are comfortable and stylish for all active kids, regardless of background or body shape.

Philip Morris

The workshop came up with a revised approach targeting stressed adult smokers, perhaps office workers. The imagery would highlight relaxation, not the act of smoking itself. The message would shift to center the brand's superiority as a stress reliever compared to competitors, all while adhering to legal disclaimers regarding nicotine addiction.

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Prison Jobs

A more effective ad campaign would offer a realistic portrayal of the job with diverse representation. The ad could feature a male and female officer from different ethnicities alongside two inmates of varied backgrounds. Serious expressions on everyone's faces would replace the lightheartedness, while text or narration could highlight the responsibilities of prison officers. This approach replaces romanticization with reality, showcases diversity, and accurately captures the complexities of prison jobs.

Protein World

The reimahined ad highlights health and empowerment over just weight loss. It features three diverse women, of varying body shapes and ethnicities, enjoying protein shakes. The tagline can ask, "Do you need energy to be athletic?" promoting a healthy lifestyle for all women.

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Dior

Our reimagined ad focused on celebrate the beauty of Asian features without resorting to racist and gender stereotypes.

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